Normal is the disease threshold. Optimal is where founders operate.
A 12-month biological optimisation program for founders, CEOs, and executives who refuse to accept “your bloods are normal” as an answer. Diagnostics-led. Clinically rigorous. Built around the data your GP doesn't run.
Application reviewed by Dr Dan personally · Limited intake each quarter
You've already done the obvious things. None of them worked.
You're not new to health. You've optimised the levers your peers haven't even pulled yet. The problem isn't effort. The problem is precision.
You've been told your bloods are normal
Your GP runs 8 markers. We run 60+. Conventional ranges are built around population averages from a sick population. Optimal ranges are where high performers actually function.
You've tried the supplements, the protocols, the gurus
None of it was personalised to your biology. Generic stacks built for the average person produce average results. You're not average.
Your performance is plateauing despite more effort
Energy, focus, body composition, sleep, drive. The harder you push, the further you slip. Effort without diagnostic clarity is a tax on your biology.
You suspect something's off, but no one can tell you what
Symptoms get dismissed as stress, age, or 'just life.' They're not. They're signals from biology that's been compensating quietly for years.
Most “normal” results are biological compensation, not biological function.
Your body works overtime to keep markers within range. By the time something falls outside conventional reference, dysfunction has been running unchecked for years. We assess against optimal ranges, find the upstream driver, and fix the cause — not the marker.
A typical client comes in with this profile. Six markers in conventional range. Three urgent. Two needing attention. None flagged by their GP.
Sample executive bloodwork — anonymised
Peak Performance Protocol. Six diagnostic inputs. Four phases. Zero guesswork.
We assess the biology, interpret the data, design the strategy, execute the plan, and measure the outcomes. Every recommendation traces back to a specific finding in your data.
Diagnostic Stack
The Four Phases
What founders look like on the other side of the data.
“My cognitive function is through the roof. Energy is through the roof. Sleeping is solid. I feel strong and powerful. If you're a founder who wants cutting-edge brain function and energy, don't look any further.”
MN“I went from burnt out and unable to perform in my business to completely transforming my physical and mental health. I can now focus for 3 to 5 hours at a time. Haven't been sick in 10 months. I've 10x'd my investment.”
TV“Six months in, 10 kilos lighter. I feel phenomenal. I couldn't be 44 and continue to get sick and feel sluggish. The programme is absolutely transformational. The best investment I've made in myself.”
GC“I met with 16 prospects and didn't sign a single one. After working with Dan, I signed every prospect I met with bar one. My skin healed, I'm training 5 days a week, pretty well pain-free. It was the last resort, and it worked.”
KH“I was training five times a week and still gaining body fat. The bloods explained everything. Cortisol high, magnesium depleted, inflammation elevated. Six weeks later I dropped 4kg without changing my training at all.”
LP“All brain fog is gone. I feel back on my feet and in a good thinking process. Lost 10 kilograms in 3 months. Feeling strong again with no hormonal imbalance. You don't know what you don't know.”
SLThis isn't for everyone. We're deliberate about who we work with.
Peak Performance Protocol is built around founders, CEOs, and executives running real businesses with real demands. If you're early in your performance journey, there are better entry points. If you're not ready to act on your data, this won't work.
This program is built for you if
- You're a founder, CEO, or senior operator running a $1M to $20M+ business
- You're 35 to 55, analytical, ambitious, and frustrated with generic health advice
- You've tried the obvious levers and want diagnostic-grade precision instead
- You see your health as performance infrastructure, not a side project
- You can invest seriously in a 12-month engagement and act on what we find
- You want certainty, measurable outcomes, and a strategist who pushes you
This program is not for you if
- You're looking for a quick fix, a 30-day challenge, or a low-ticket protocol
- You're not willing to run advanced diagnostics or invest in your biology
- You want someone to tell you what you want to hear instead of what's true
- You're early in your health journey and need foundational coaching first
- You're not prepared to make changes once the data is in front of you
- You're shopping on price. There are cheaper options. None of them are this
Peak Performance Protocol. 12 months. Your biology, engineered.
A done-with-you optimisation program for founders who want clinical precision without managing their own complexity. Built around the full diagnostic stack, the four-phase protocol, and direct access to Dr Dan and the CYORA team.
The flagship optimisation program
Full diagnostic stack. Personalised protocols across nutrition, supplementation, training, and lifestyle. Quarterly reassessments. Ongoing protocol reviews. Direct access to your clinical team.
Dr Daniel Kirkbride
Founder & CEO, CYORA
- Doctor of Osteopathic Medicine (AHPRA)
- Functional Medicine Practitioner
- Strength & Conditioning Coach
- 3,000+ biological profiles reviewed
- Worked with Olympic athletes and world champions
Four knee dislocations and a PCL rupture redirected me out of engineering and into performance medicine.
In my mid-twenties I hit chronic fatigue, burnout, and autoimmune dysfunction. Conventional medicine told me my results were normal. They weren't. They were normal for a sick population. Once I ran the diagnostics conventional medicine doesn't run, the picture became obvious.
I rebuilt my own biology using the same framework our clients use today. CYORA is the system I wish I'd had when I needed it. Built for founders who refuse to accept “everything looks fine” as an answer when their performance says otherwise.
I review every application personally. If we're a fit, we'll talk. If we're not, I'll tell you that on the call.
The questions founders ask before applying.
One conversation. Full clarity on what's costing you performance.
A 30-minute strategy call with the CYORA team. We'll review your history, identify your top 3 biological limiters, and tell you whether this is the right fit. If it isn't, we'll tell you that.
Application reviewed by Dr Dan personally · Limited intake each quarter