Normal is the disease threshold. Optimal is where founders operate.
Biological optimisation for founders, CEOs, and executives who refuse to accept “your bloods are normal” as an answer. Diagnostics-led. Clinically rigorous. Built on your own test results.
Dr Dan personally reviews every application
You've already done the obvious things. None of them worked.
You're not new to health. You've optimised the levers your peers haven't even pulled yet. The problem isn't effort. The problem is precision.
You've been told your bloods are normal
Most conventional reference ranges describe the middle 95% of a reference group. That tells you you're typical, not that you're optimal. Optimal ranges are where high performers actually function.
You've tried the supplements, the protocols, the gurus
None of it was personalised to your biology. Generic stacks built for the average person produce average results. You're not average.
Your performance is plateauing despite more effort
Energy, focus, body composition, sleep, drive. The harder you push, the further you slip. Effort without diagnostic clarity is a tax on your biology.
You suspect something's off, but no one can tell you what
Symptoms get dismissed as stress, age, or 'just life.' Often they're not. They can be signals from biology that's been compensating quietly for years.
A “normal” result can be biological compensation, not biological function.
Your body works overtime to keep markers within range. By the time something falls outside the conventional reference range, dysfunction can have been building for years. We assess against optimal ranges, look for the upstream driver, and build your protocol around it, not around a single marker.
Here is an illustrative profile, read against CYORA optimal ranges. Three markers needing action. Three to pay attention to. Two optimal.
Illustrative example (a man in his 40s), not a real client's results
The CYORA method. Six diagnostic inputs. Six phases. Zero guesswork.
We assess the biology, interpret the data, design the strategy, execute the plan, and measure the outcomes. Every recommendation traces back to a specific finding in your data. Which of these tests your program includes, and how often you repeat them, is set when we choose your program with you.
Diagnostic Stack
The Six Phases
Durations are a plan, not a promise. Your pace is set by your own retest data, and not every client reaches every phase.
This isn't for everyone. We're deliberate about who we work with.
CYORA is built around founders, CEOs, and executives running real businesses with real demands. If you're early in your performance journey, there are better entry points. If you're not ready to act on your data, this won't work.
CYORA is built for you if
- You're a founder, CEO, or senior operator running a $1M to $20M+ business
- You're 35 to 55, analytical, ambitious, and frustrated with generic health advice
- You've tried the obvious levers and want diagnostic-grade precision instead
- You see your health as performance infrastructure, not a side project
- You're ready to invest seriously in your biology and act on what we find
- You want certainty, measurable outcomes, and a strategist who pushes you
CYORA is not for you if
- You're looking for a quick fix, a 30-day challenge, or a low-ticket protocol
- You're not willing to run advanced diagnostics or invest in your biology
- You want someone to tell you what you want to hear instead of what's true
- You're early in your health journey and need foundational coaching first
- You're not prepared to make changes once the data is in front of you
- You're shopping on price. There are cheaper options. None of them are this
One process. The right program, chosen with you on the call.
Every CYORA program runs on the same process: test, decode, optimise, compound. What changes between programs is which tests you run, how often you retest, and how much support you get from Dr Dan and the team. You don't pick a program on this page. The right one is chosen together on your strategy call.
Test. Decode. Optimise. Compound.
Your biology measured first. Every result read against CYORA optimal ranges. A protocol set from what your results show. Then retest, refine and build on it.
Do The Work. If Your Numbers Stall, We Find Out Why.
No honest practitioner can promise what your biology will do, and I won't. What I guarantee is that a stalled result never gets shrugged off: when a retest in your program doesn't move, we work out why and change your plan, at no extra cost.
Dr Daniel Kirkbride
Head Clinician · Doctor of Osteopathic Medicine · Longevity Coach
- Osteopath · AHPRA OST0002224719
- 5,000+ labs reviewed
- Worked with Olympic athletes and world champions
Four knee dislocations and a PCL rupture redirected me out of engineering and into performance medicine.
In my mid-twenties I hit chronic fatigue, burnout, and autoimmune dysfunction. I was told my results were normal. They were inside the range, but nowhere near optimal. Once I ran a much wider set of tests and read them against optimal ranges, the picture became obvious.
What I learned working through my own results became the framework our clients use today. CYORA is the system I wish I'd had when I needed it. Built for founders who refuse to accept “everything looks fine” as an answer when their performance says otherwise.
I review every application personally. Your call is with Ali, our Head of Client Success. If we're not the right fit, Ali will tell you that on the call.
The questions founders ask before applying.
One conversation. Full clarity on your next step.
A strategy call with Ali, our Head of Client Success. You'll talk through your goals and your history, and work out together which CYORA program is right for you. If none is, Ali will tell you that.
Prefer to talk first? Book a strategy call below.
Dr Dan personally reviews every application · Your call is with Ali, our Head of Client Success